Last week, our ministry changed its name from “Leadership Education at Duke Divinity” to “Forum for Congregational Life.” Changing every word in the name after 18 years feels risky to me. Why is this a good idea?
For about 10 years, I fretted that the name of our ministry said very little about our actual work. When explaining what we did, I frequently acknowledged that the name indicated nothing about our mission, goals or audience.
At our start, the name was accurate. Our work was continuing education for leaders, so Leadership Education worked fine. Our home was Duke University Divinity School, so that part was clear if you knew much about the school and its commitments. However, the name never explicitly identified our mission to strengthen the institutions that serve congregations. It did not communicate our hope to nurture congregations through building up their support systems.
At a deeper level, the opportunities and challenges facing congregations aren’t served well by one-size-fits-all programs. Leaders need peers with whom to trade ideas and share what’s working. Leaders need time to reflect. Organizations need collaborators from various communities and disciplines. We all need encouragement to think long-term and base our decisions on our theological convictions.
We found that not many people had the opportunity to ponder the realities of congregational life. Not many groups could invest resources to study, experiment, reflect and try again. Leaders found what we were doing meaningful but did not refer to it as education.
Still, changing the organization’s name was a huge step. There was much to consider before we made the change:
How important is the message embedded in the new name? For five years, our website homepage has said, “We believe in the difference congregations make in the lives of people and communities.” A new name could make that belief clearer.Are the resources available to “be” the new name? A forum is a kind of network, which is seldom a self-supporting ministry. Ongoing philanthropic support is usually required for any such effort. Leadership Education was launched and sustained through grants from Lilly Endowment Inc. The Endowment asked Duke Divinity School to consider changing Leadership Education to the Forum and invited a proposal for substantial support. Because Lilly Endowment previously asked us to support their initiatives with Thriving Congregations, Thriving in Ministry and Ministry in Rural Areas and Small Towns, hundreds of organizations have developed relationships with us and with each other. These connections are the bases for the network.Do we know how to do the work? About 80% of the Forum’s activities will be built directly from the activities of Leadership Education. We will host Lilly Endowment grantees. We will write stories and amplify the stories written by others. We will reflect practically and theologically on ministry. We will offer grants to support practices of reflection. All of our publications will continue, and we will add a new one. In short, we have the resources and experience to do this.Is the work different enough to justify a new name? Yes. Congregational life will be so central to our ongoing efforts that we want to identify it explicitly in the Forum. We will host conversations about congregational life that will connect scholars and practitioners. It will connect experiments funded by philanthropy with congregations and their leaders. Over time, this work of nurturing meaningful connections will grow.
A forum is a place of deliberation that is outside the normal rhythms of life. A forum is not a center or an institute. It is a place of connection that supports the development of insight and action.
One concern with changing a name is the impression that the old goes away. But everything that Leadership Education did lives on through the Forum. In fact, several of our grant offerings will grow exponentially, especially our Reflective Leadership grants. In the next year, we will offer grants to individual leaders and teams that support congregational life. While we are setting up for that growth, we are pausing a few specialized programs, like our Foundations of Christian Leadership course.
No name can do everything we would want it to do. “Forum” is not in common usage. We will have to work hard to prove that a forum is for all people and all types of congregations. The word “congregations” excludes some faith traditions that don’t use the term. Nevertheless, we want to hear from these traditions and that they will share their insights with those of us who think in terms of congregations.
Hopefully our name will prompt reflection on what you think is happening with congregations in the United States. I have devoted my entire career to congregations, and they have always nurtured me. My earliest job was as a custodian at my family’s church. That congregation licensed me to ministry as a teenager and ordained me as a young adult.
My kids believed that no matter where they were, if they ever needed help, I would always know someone from a nearby a congregation who could provide it. (The advantage of spending more than two decades as a church consultant is knowing many churches.)
Congregations are significant contributors to the spiritual formation of individuals and supporters of families. Congregations impact their neighborhoods and beyond, from participating in shared community events to addressing daunting regional needs.
Congregations and parishes are complex. Like families and other such systems, they can do harm. No simple description contains all the truth. We hold congregations to higher standards because they should reflect God’s beloved community. When they don’t, we ask for forgiveness and hold them up for correction.
But have you ever tried to explain how a congregation gets things done? Have you tried to explain a Baptist congregation to a Catholic parish or introduce either one to a Pentecostal or Quaker congregation? The beliefs of these groups impact worship, decision-making and more.
People with experience in business or government or medicine can only use some of what they know about organizations to understand the living organism represented by a congregation in any of its forms. There is some specialized knowledge and experience that is transferable, but other aspects are specific to a tradition.
Leadership Education has changed its name because we want to be part of the conversation about congregational life. We want to encourage congregations to learn from each other, and we want congregations to reflect on God’s purposes for Christians. At our core, we believe in the difference that congregations make in the lives of people and communities.
