PRA Gears Up for Biggest-Ever NRCE 2026 as Exhibitors Gather for Official Expo Briefing
MANILA, Philippines — With preparations now in full swing for the country’s biggest and longest-running retail industry event, the Philippine Retailers Association (PRA) recently convened participating exhibitors for the NRCE 2026 Expo Briefing, providing key updates, event guidelines, and strategic insights ahead of the 32nd National Retail Conference and Expo (NRCE 2026) on August 6–7, 2026 at the SMX Convention Center Manila.
The briefing, held on July 1, brought together companies representing various sectors of the retail ecosystem—from technology providers and logistics firms to business solution providers and service companies—who will showcase their latest innovations during the two-day expo.
The session served as an important platform to align exhibitors on event preparations, booth operations, engagement opportunities, and initiatives designed to help maximize their participation while delivering a meaningful experience for thousands of expected attendees.
Welcoming the exhibitors was NRCE 2026 Expo Chairwoman and CEO of Heritage Multi-Office Products, Mary Ang, who thanked participating companies for their continued support and emphasized the important role they play in strengthening the retail industry.
“The retail industry has always been built on strong partnerships. While retailers may be the face of the industry, behind every successful retailer is a network of trusted solution providers, technology partners, service providers, and innovators who continuously help businesses evolve. That is why your participation goes beyond simply exhibiting products and services—you are an essential part of the retail ecosystem, helping businesses innovate,” Ang said.
Carrying the theme “New. Next. Forward.”, NRCE 2026 marks the Philippine Retailers Association’s 50th anniversary of championing the country’s retail industry through advocacy, education, networking, and business development. Expected to be its biggest edition yet, the event will gather retailers, entrepreneurs, marketers, investors, technology providers, and business leaders, while the NRCE Expo showcases cutting-edge solutions in AI, retail technology, logistics, payments, customer engagement, digital transformation, marketing, and business services—connecting exhibitors directly with retail decision-makers shaping the future of commerce.
The expo complements an impressive conference program featuring global and local thought leaders discussing the trends transforming retail, including artificial intelligence, leadership, customer experience, supply chain innovation, entrepreneurship, and digital commerce.
As retailers adapt to evolving consumer demands and emerging technologies, NRCE 2026 aims to strengthen collaboration between retailers and solution providers while creating new business opportunities. Organizers also encouraged exhibitors to maximize their participation through networking, product demonstrations, and strategic partnerships that have become hallmarks of the annual event.
The Philippine Retailers Association likewise expressed its appreciation to all exhibitors that have already confirmed their participation, recognizing their contribution to advancing innovation and strengthening the country’s retail ecosystem.
Companies interested in showcasing their products, services, and business solutions at NRCE 2026 are still invited to join this year’s expo.
For more information or to reserve exhibition space, visit www.nrce-ph.com or email specialprojects@philretailers.com.
As PRA celebrates its Golden Anniversary, NRCE 2026 brings together industry leaders, innovators, entrepreneurs, and solution providers under one shared vision: New. Next. Forward.
via Industry Daily Observer
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