I’ve had the pleasure of working alongside TA3 for over two years now—watching the brand’s independent success shine long after its Shark Tank debut. During that time, I’ve seen founder Leila Shams do more than build a business—she’s built a movement. TA3 has redefined what confidence looks like for women, one sculpted swimsuit at a time. And with her boldest campaign yet, Leila isn’t just reshaping bodies—she’s reshaping business itself.
Her latest move? A groundbreaking $50-off promotion that turns traditional marketing on its head. Instead of pouring thousands into Meta ads, Leila redirected that budget directly to her customers—literally giving them the value that would have gone to algorithms and ad platforms.
It’s not just smart marketing—it’s a reimagining of what ethical commerce can look like.
“Definitely all three,” Leila says when asked whether her $50-off campaign was born from frustration, strategy, or rebellion. “I’m a designer, so frustration is usually where my best ideas start. Pushback is the perfect word because I’m not anti-commerce—I’m anti-exploitation. This campaign was born from looking at how much money independent brands pour into paid ads or platform fees and realizing: none of it builds real loyalty. Redirecting that ad spend into my customers was part rebellion, part strategy, and part sanity. If I’m going to spend that money, I’d rather it make a real woman feel valued—not an algorithm feel fed.”
For years, independent brands like TA3 have fought for visibility in a digital landscape dominated by mega-retailers and tech monopolies. And while Leila has occasionally voiced frustration with dupe culture and corporate exploitation, this campaign isn’t about fighting Amazon—it’s about fighting for customers and fairness.
By cutting out unnecessary middlemen and redirecting ad spend back to her audience, Leila is proving that independence and integrity can go hand in hand.
“It’s everything,” she explains. “When you’re independent, you don’t need a board’s approval to do what’s right. I can pivot, experiment, and make decisions based on gut and values—not quarterly projections. That’s rare—and it’s exactly why I protect our independence so fiercely.”
The timing couldn’t be more relevant. In an economy where consumers are paying more for less, Leila’s decision to hand the savings straight to shoppers strikes a cultural nerve. It acknowledges what everyone already feels: that trust and transparency are the new luxury.
She’s not telling customers where not to shop—she’s showing them why direct connection matters more than ever.
“Not really—and that’s not their fault,” she admits when asked whether consumers understand how much small businesses lose to third-party platforms. “These systems are designed to make everything look easy and convenient. But when a customer buys from us directly, they’re not just getting a swimsuit; they’re helping us pay fair wages, develop new fabrics, and keep our independence. Every direct purchase has impact. It’s not just a transaction—it’s a vote for the kind of business you want to exist.”
To understand why this campaign resonates so deeply, you have to understand the DNA of TA3. This isn’t a faceless fashion label. TA3 was born from one woman’s obsession with creating something that made women feel genuinely confident in their own skin.
“I created TA3 because I wanted to feel confident in a swimsuit,” Leila once said. “Why do we wear shapewear under our clothes, but when we’re most exposed, we wear the flimsiest, most shapeless garments ever?”
That single question sparked nearly three years of prototypes and fittings before she perfected a design that sculpts, supports, and celebrates real bodies. From patented hidden tummy-sculpting panels to corset-style lacing that enhances every curve, TA3 has never just been about swimwear—it’s about empowerment.
“That same stubbornness is definitely still there!” Leila laughs. “I don’t like shortcuts. Whether it’s the design of a suit or the structure of a campaign, I want it to mean something. I built TA3 because I was tired of products that didn’t serve women. Now I’m challenging a business model that doesn’t serve founders or customers. It’s all connected—it’s about creating systems that make people feel stronger, not smaller.”
Now, that same energy is being poured into how the brand operates. While many companies quietly raise prices or chase algorithmic ad wins, TA3 is doing the opposite—investing directly in the women who invest in them.
Some might call that risky. Leila calls it common sense.
“It is risky, but so is staying silent while everything around you feels broken,” she says. “I trust our community. I’ve seen what happens when you lead with transparency—people respond to authenticity. We’re not raising prices to ‘keep up.’ We’re building trust to stand out.”
There’s something electric about this campaign—part fashion, part activism. It’s not a war against a company; it’s a stand for conscious capitalism. By choosing to spend differently, Leila is asking her community to think differently.
And that’s the kind of message that sticks.
“Yeah, I’d say it’s a quiet rebellion,” she smiles. “It’s not about burning it all down; it’s about building something better in its place. I love fashion, but I also love fairness. If being fair and transparent is considered ‘rebellious,’ then I’ll proudly take that label.”
TA3’s community has always been about empowerment, and this moment takes it to another level. Customers aren’t just saving money—they’re part of a shift in how independent brands can thrive without surrendering their souls to big retail or big tech.
“So many,” Leila says when asked if other founders have reached out. “My DMs have been full of other founders saying, ‘I wish I could do this.’ The truth is—they can. We all can. The more we share what’s really happening behind the scenes, the more power we take back collectively. It’s been emotional, honestly. There’s a sense of solidarity that’s growing.”
And while the $50 Revolution is shaking up the industry, it’s also fueling what’s next. TA3 isn’t slowing down.
She hints at what’s coming with visible excitement: “We’re expanding—new categories, new designs, and new conversations. Dresses, tops, leggings, blazers, and of course, swim—all built with that same TA3 sculpting magic. But beyond the products, I’m excited to keep building community. This movement is bigger than one campaign—it’s about rethinking how modern brands and women show up in the world.”
If her Shark Tank debut introduced TA3 to the world, this moment feels like Leila’s second act—one defined not by investors, but by independence.
“That’s exactly how it feels,” she says. “Shark Tank was my introduction to the world—this is my declaration of independence. It’s about proving that success doesn’t have to come from selling out. It can come from standing firm.”
Because this isn’t just about a discount—it’s about redefining value itself.
As conversations around corporate ethics, small business survival, and consumer choice continue to dominate headlines, TA3’s message cuts through: the future of fashion belongs to brands that give back, not give in.
Leila Shams is proving that real confidence isn’t just about how you wear it—it’s about how you buy it.
TA3 is turning up the heat with a limited-time $100 flash sale on its most iconic, confidence-sculpting classics. From the signature swimsuits that started a movement to the curve-hugging essentials redefining modern style, this is your chance to claim the pieces that made TA3 a phenomenon. The brand’s legendary craftsmanship and body-sculpting technology meet bold savings—but only for a moment. Discover the exclusive offers now at TA3swim.com before they disappear.
