Academy Award Winner Reese Witherspoon isn’t just a Hollywood icon—she’s a style inspiration, bringing timeless Southern charm to modern fashion. Through her brand Draper James, she’s reimagining what it means to feel comfortable, confident, and effortlessly chic. I’m thrilled to share this Social Lifestyle Magazine exclusive, offering a behind-the-scenes look at Draper James as the team celebrates their 10-year anniversary with a special tour, bringing Southern hospitality to cities like Charleston, Savannah, and New Orleans, along with coastal favorites such as Naples, Fort Lauderdale, and Rosemary Beach—and making stops in Chapel Hill, Dallas, Houston, and of course, Nashville, where it all began.
Meghan Forte: What is inspiring the Draper James Brand?
Draper James: We are excited about garden florals, and shirt dressing. Stripes will always be part of our DNA, pleating and other feminine details. Hints of vintage charm meets modern lifestyle are also woven throughout the collection.
Meghan Forte: What are some standout pieces or themes for the Summer 2025 season?
Draper James: We leaned into texture through bold embroidery and mixed media materials. We also had fun with bold abstract florals across timeless silhouettes.
Meghan Forte: In your opinion, what differentiates Draper James from other contemporary clothing brands?
Draper James: What sets Draper James apart is our unique blend of Southern charm, timeless style, and heartfelt hospitality. While many contemporary brands follow trends, we stay true to a signature aesthetic that’s classic, feminine, and joyful—rooted in tradition but made for modern life.
Meghan Forte: As a Southern-based brand, what do the three brick-and-mortar stores represent in terms of Draper James’ cultural identity?
Draper James: Our brick-and-mortar stores are more than just retail spaces—they’re a physical expression of Draper James’ Southern roots and warm, welcoming spirit. Each store is designed to feel like an extension of home, where hospitality comes first and every guest is treated like a friend. Whether you’re stopping in for a dress or just saying hello, we want each visit to reflect the cheerful, gracious energy that defines both the South and Draper James. From the thoughtful details in the decor to the genuine ‘hey y’all’ greeting from our teams, our stores are where our cultural identity truly comes to life.
Meghan Forte: Versatility is a key part of the brand’s messaging—how does Draper James approach the evolving needs of consumers when it comes to adaptable, everyday fashion?
Draper James: At Draper James, we believe that style should work with your life, not the other way around. That’s why versatility is woven into everything we design—from dresses that move effortlessly from work to weekend, to fabrics that feel as good as they look. We listen closely to our customers and are always evolving to meet their needs with pieces that are polished yet practical, feminine yet functional. Whether you’re heading to a meeting, hosting friends, or running errands, Draper James offers adaptable, everyday fashion that helps women feel confident, comfortable, and completely themselves.
Thank you to the Draper James team for giving us an exclusive behind-the-scenes look at the messaging behind your brand. Happy tenth year anniversary Draper James! We will be sure to check out one of your brick and mortar shops for genuine hospitality.
Draper James Website
Draper James Anniversary Tour
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