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Home Leadership

The retention mirage: Why staying doesn’t mean thriving

September 10, 2025
in Leadership
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The retention mirage: Why staying doesn’t mean thriving
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Retention may not be the victory that leaders believe it is. On paper, retention looks good. Turnover is down, resignation rates have slowed, and companies appear to have weathered the worst of the talent exodus. But dig deeper, and you’ll see a dangerous illusion. Employees may be staying, but many aren’t thriving.

This is the retention mirage: when leaders equate head count stability with health, overlooking the silent erosion of energy, commitment and performance.

What truly matters is whether your workforce is thriving, not just remaining in place. Achieving this requires a rethinking of your organization’s culture, growth opportunities and sense of purpose.

The hidden costs of “Quiet Stayers”

While fewer employees are leaving, engagement levels tell a very different story. Behind the stable turnover numbers hides a dangerous trend: leaders and employees going through the motions, delivering the minimum, mentally clocking out. According to DDI’s Retention Report, more than half of leaders who plan to remain in their roles report feeling disconnected from purpose. In other words, they’re staying but mentally checked out.

These are the people sitting in meetings but not contributing. Managing teams but not inspiring. Showing up, but not showing up. And here’s the kicker: disengagement spreads. One checked-out leader can drag down an entire team, zapping energy, slowing execution and quietly eroding performance.

The fallout is real:

A minimum-effort culture: Employees do just enough to get by, but stop going the extra mile.
Innovation stall-outs: When people feel stuck, risk-taking and creativity dry up.
Contagion effects: Disengagement spreads faster than motivation; your top performers notice and may either burn out or start planning their exits.

Companies that only measure turnover are tracking the wrong scoreboard. A team of “quiet stayers” looks stable on paper but is hollow in execution.

Why employees stay (and it’s not what you think)

The economy has created a weird kind of talent trap. People are staying not because they’re thriving, but because they feel they must. Market uncertainty, cost-of-living pressures and fear of risk are keeping people in place. Retention, in other words, has become less about loyalty and more about survival. That’s a problem, because thriving organizations don’t just retain people; they retain people who are fully engaged.

Thriving beats retaining

True organizational health isn’t about who stays, it’s about who thrives. Thriving employees are energized, engaged and connected to purpose. They see how their contributions matter and believe they have room to grow.

Gallup’s latest workplace survey found that employees who say they are thriving are 23% more likely to recommend their company as a great place to work and 18% more likely to stay long term. Thriving employees aren’t just present, they’re productive multipliers.

How leaders can break the mirage

So, how do you move beyond retention and create an environment where people want to thrive?

Double down on belonging.Belonging is more than a DEI metric; it’s a performance driver. McKinsey research shows that employees who feel a strong sense of belonging are five times more likely to be engaged and three times more likely to feel motivated at work. Leaders need to show — not just tell — people that they matter individually and collectively.
Invest in growth opportunities.Career development is no longer optional. LinkedIn’s 2025 Workplace Learning Report found that 70% of employees would stay longer if they had stronger learning and growth opportunities. Intentional stretch assignments, mentorship and access to skill-building programs signal that you’re investing in their future, not just their present.
Make impact visible.Employees thrive when they see how their work contributes to the larger mission. Leaders should draw direct lines between individual roles and the company’s outcomes. A software engineer isn’t just writing code; they enable customer success. A recruiter isn’t just filling jobs; they’re shaping the future talent pipeline. Purpose fuels performance.
Prioritize manager capability.The manager-employee relationship is the single strongest predictor of engagement. Yet Gallup reports that only one in three managers feels equipped to have high-quality career conversations. Upskilling managers to coach, not just supervise, is non-negotiable if you want employees to thrive.

The leadership imperative

Retention is a number, but thriving is a competitive advantage. Companies that cling to old metrics, such as head count stability, tenure and attrition rates, risk confusing stagnation for strength. The best leaders recognize that stability without vitality is a false victory.

In today’s climate, the real question isn’t, “How many employees are staying?” It’s, “How many are thriving?”

The organizations that answer that second question honestly and build cultures of belonging, growth and impact will emerge with teams that don’t just survive uncertainty, but accelerate through it. If your team is staying but disengaged, you’re not building the future; you’re jeopardizing it.  

The retention mirage is a genuine concern. Leaders who see through this illusion and take action now will distinguish themselves from those who fall into complacency.

Opinions expressed by SmartBrief contributors are their own.

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