Thinking through multiple deals and the sequence of those events can help you drive a lot more value out of your negotiations.
When you go through any negotiation process, you have to realize that this deal sets up future deals. Consider this negotiation’s impact on future negotiations. If you don’t, you potentially can make some huge mistakes. Every deal sets precedent for the next one in terms of the numbers, the terms you come to, as well as the tone of that negotiation.
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