We like to think negotiations are purely logical, but if you make the mistake of creating bad emotions and bad feelings, it can lead to bad outcomes in your negotiation.
Two things you have to understand as you enter any negotiation are the impacts of emotions and fairness. I know we like to think that negotiations are purely logical, but they’re emotional, and you have to understand how perceptions of fairness, collaboration, and even being taken advantage of can impact negotiating stances and approaches both for you as well as for your opponent.
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