How LendingTree Works
LendingTree isn’t a direct lender — it’s a loan marketplace. Think of it like Expedia, but for loans. You fill out a single online form, and LendingTree shares your data with its network of lenders, who then reach out to offer you potential financing options.
LendingTree offers products like:
The idea is simple: apply once, get matched with many. To better understand how online lending marketplaces operate, Bankrate breaks it down in simple terms.
The Upside of Using LendingTree
For certain consumers — especially those comparing mortgage rates or auto loan offers — LendingTree can be useful. Some highlights include:
One application, many lenders: You don’t have to apply multiple times to shop around.
Speed: You can get pre-qualified offers within minutes.
Consumer finance variety: LendingTree covers more than just loans — it includes credit cards, insurance, and other tools.
But if you’re a business owner looking for working capital or flexible funding, LendingTree’s consumer-first focus may leave you shortchanged.
The Biggest Drawback: Data Sharing & Spammy Outreach
Here’s where things get sticky. Because LendingTree operates as a marketplace, your information is sent to multiple lenders almost instantly. This has triggered thousands of negative reviews, particularly from users who felt overwhelmed by the sudden barrage of phone calls, texts, and emails.
📉 According to ConsumerAffairs reviews, customers report being contacted dozens of times — within hours of submitting their application. Some even describe the outreach as “harassment.”
Is LendingTree Right for Business Owners?
While LendingTree has strong brand recognition, it’s primarily built for consumer finance — things like:
Business owners often find that LendingTree doesn’t offer the flexibility, privacy, or product diversity they need — especially if you’re not looking for a cookie-cutter solution.
If you’re wondering “Is LendingTree legit?”, the answer is yes — but the real issue is how they handle your data. You’re trading convenience for exposure.
For an overview of products and average customer experiences, you can also check out LendingTree’s lender profile on WalletHub.
AMP Advance vs LendingTree: A Different Kind of Experience
At AMP Advance, we do things differently — because we’re not a marketplace. We’re a business-focused funding partner, not a lead generation engine.
Here’s how we stack up:
FeatureLendingTreeAMP AdvanceData shared with third parties✅ Yes — often results in spam calls❌ No — your data stays privateConsumer or Business FocusConsumer (mortgages, personal loans)Business (loans, equipment, MCA)Customized Loan Options❌ Limited to partner lenders✅ Tailored to your business modelPrivacyLowHigh — no reselling your infoProduct Stacking❌ Not available✅ Combine LOC + equipment or MCA
Why Business Owners Choose AMP Over LendingTree
With AMP Advance, you’re not just applying — you’re consulting with funding experts who understand your business model, cash flow, and growth goals.
✅ No hard credit pulls upfront✅ No endless spam calls from affiliate partners✅ No loan stacking restrictions — we can build layered funding strategies✅ Revenue-based financing, SBA 7(a) Loans and more
If your credit isn’t perfect, AMP Advance offers business loan options for borrowers with bad credit that don’t rely on FICO alone.
