As the holiday shopping season approaches, Amazon Ads offers solutions to help businesses of all sizes reach customers during these peak shopping periods.
Shopping events during the holiday season like Black Friday and Cyber Monday create valuable opportunities for advertisers to connect with customers when they are actively shopping and ready to discover new brands.
Advertising during the holiday season may help brands engage audiences in the UK. During this time, customers may be actively searching for products like yours as they shop for gifts and seasonal items.
“We know when our peak season is and which products are probably going to sell in that period, but you also have to act upon different trends and volume spikes in products that you didn’t quite expect… you can utilise Amazon Ads to push those sales further,” reflects Craig Wilson, co-founder of Gardener’s Dream.
The holiday season offers unique opportunities for businesses to enhance their advertising strategies. Brands can create festive campaigns that resonate with the holiday spirit, potentially fostering deeper connections with their audience.
When it comes to the holiday season, preparation and early action can help drive success during key shopping moments. Hear from Rising Stars entrepreneurs to learn about their strategic approaches.
To help optimise your campaign strategy, Amazon Ads has created a designated landing page for holiday resources, including a holiday Ads Strategy Guidebook that contains insights, tips, and tools to help you prepare for peak season.
Starting early allows you to strategically position yourself before the holiday season begins. Your customers are waiting to discover what you offer. Visit advertising.amazon.com today to find helpful resources and begin your holiday advertising journey.
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