In today’s interconnected world, scaling your business across borders has never been easier. With Amazon Ads, small and medium-sized businesses (SMBs) can now effortlessly reach customers around the globe, turning international expansion from a daunting challenge into an exciting opportunity for growth. In fact, advertisers who use the full suite of Sponsored Ads products across countries saw 88 per cent of their sales growth come from outside their home country.1
The Ease of Going Global with Amazon Ads
Imagine reaching customers across the globe with just a few clicks. Amazon Ads makes this a reality with its suite of localisation features. These tools are designed to help you connect with customers in their own languages, tap into local shopping trends, and fine-tune your campaigns based on regional insights. But that’s just the beginning. Amazon Ads has recently introduced two game-changing features that take multi-country advertising to the next level: Global Sponsored Products Campaign and the Multi-Country Expansion Tool.
Global Sponsored Products Campaign lets you launch Sponsored Products campaigns across multiple countries in just a few clicks – making international expansion feel less like a complex puzzle and more like a natural next step. Now you can orchestrate your global advertising strategy with the same effort it takes to run a single-country campaign. Set unified budgets across regions or fine-tune your approach for each country, all while monitoring performance through consolidated metrics that reveal opportunities at a glance. The intelligent campaign creator handles the complexity behind the scenes, automating what used to be hours of manual work. Think of it as your virtual international marketing team, working around the clock to maintain your global presence while you focus on strategic growth.
The Multi-Country Expansion Tool is your passport to effortless brand globalization. It allows you to replicate your Brand Stores (customisable multi-page destinations on Amazon where brands can showcase their story and products) across multiple countries with just a few clicks. The tool even handles content translation and product availability adjustments automatically. Imagine showcasing your brand story and products to new audiences worldwide, without the usual time and resource investment.
These innovative features are designed to help you expand your reach, save time, and potentially tap into new customer bases more efficiently. Ready to take your business on a global adventure?
The Power of International Advertising Strategies
Expanding your advertising efforts can open up a world of opportunities. International advertising help create meaningful connections with diverse audiences worldwide. Your ads engage shoppers across different time zones and during local shopping events, helping you build visibility in new countries. With language support and campaign localization tools, you can communicate with audiences in their preferred language, while gaining insights about shopping signals specific to each country. These capabilities help you develop strategies that resonate with different audiences globally. Advertisers who used tools available in the ad console observed 11 times higher ad-attributed sales at a 40 per cent lower cost per click on average 2.
A UK SMB Goes Global
Watch Craig Wilson and Kenny Wilson, from Gardener’s Dream, UK Rising Stars, as they turn passion into thriving brands, win over customers in multiple countries, and navigate the thrills and challenges of growth and cashflow.
Getting Started with International Expansion
Here are some tips to get started:
Start with countries with similarities (geographical proximity or common language)
Research shopping trends to ensure your category has potential in a specific country
Leverage Amazon automated tools, to save time and account for local nuances, like Global Sponsored Products Campaign and the Multi-Country Expansion Tool
Plan campaigns around regional shopping events
Combine Ads products to maximize sales and brand awareness
Review and refine your strategy regularly
Embrace the simplicity of multi-country advertising with Amazon Ads and create new opportunities for business growth across borders.
Find out more about how you can get started with multi-country advertising with Amazon Ads.
1.Amazon internal data, WW, March 23, 2023-March 23, 2024 Full suite of sponsored ads includes Brand Stores, Sponsored Products, Sponsored Brands, and Sponsored Display
2.Amazon internal data, EU, NA, 1 Jul 2021 – 28 Feb 2022
