Presenters
Rob Love, President/CEO
Lauren Houlik, Director of Marketing Intelligence
Sara Montalto, Senior Vice President, Strategic Services
A two-part series to help nonprofits meet their growth imperative in different ways.
Part I is for when you know what product you want to build, and need to identify where the most viable markets in your region are
Part II is for when you know where you want to build, and need to define what product options best fit that particular market
The most realistic nonprofit strategy for long-term sustainability is growth, and generally with independent living. Many organizations are developing the operational capacity to operate new sites within several hours’ drive time of an anchor Life Plan Community or corporate center. Yet, identifying and prioritizing potential new locations on a regional level is a daunting task.
Fortunately, growth-minded single-site and small- to mid-size multi-sites can now harness tools and data sources that once were only used by the largest organizations. Armed with these data sources and the right approach, any nonprofit can now effectively prioritize where to focus detailed site searches and market analyses.
This session shows how nonprofits of all sizes can confidently:
Identify all suitable market areas within a desired region that are suitable for expansion based on a defined project type
Rank those suitable sites, to focus energy on only the most favorable options
Participants of this webinar learned:
The capabilities of the data tools larger multi-sites use in prioritizing potential markets, and how to leverage them for your organization
How to streamline your research process by clearly defining the product type(s) that you are interested in developing
How market-driven information can be drawn on to address significant project questions as the planning progresses
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